Maidenform Shapwear and Bras

Calling All Average Figured Women!

Maidenform offers great styles for the small to average busted woman. If you are looking for a lightly padded demi or a shallow cut style, Maidenform is a terrific choice.

View Maidenform Shapwear at BareNecessities.com

View Maidenform Bras at BareNecessities.com

Maidenform Camisole

Maidenform: Control It Camisole

Style #12416

Body-conscious, shaping camisole

Stretch microfiber

Provides firm control

Comfortably slims and smoothes from bust to waist

Ruching on center provides bust support

Flattering V-neckline

Stay-put hem for an invisible look under clothes

Tagless for comfort

Hip-length, perfect for pairing with low rise pants

Learn more about Maidenform

The Maidenform brand began in 1920. At that time, the "flattened bust" look was all the rage, but the company took a risk by creating a garment to shape and support the natural contours of the bust, believing that dresses would fit better over a natural bust line rather than a flat one. In order to accomplish this, Maidenform restructured the boyish form bandeau to have two cups separated by a center piece of elastic. As Maidenform expanded, they adjusted to the rapidly-growing younger demographic and created styles that appealed to a youthful audience. In the years following this change, Maidenform has developed an extensive line of fresh, fun, fashionable styles as the core of their business.

Maidenform Shapewear Sale

Maidenform Shapewear is now 20% off everyday!

To view the entire line click here!